We have combined rose clay, rice flour and colloidal oats with rosehips and chamomile in this gentle, toning facial t3Cp>First, to allow you to choose your own mixer. Water works great as a mixer. Our non-vegan customers may prefer to use cow milk, goat milk or yogurt as a mixer - to enjoy the exfoliating benefits of the lactic acid (an alpha-hydroxy acid).
Second, many face masks come pre-mixed with water. Water can make up 50-60% of the weight of the mask which means you're paying for mostly water.